The Heritage of the Lacoste Brand and its Entry into the Fragrance World:

The Lacoste brand has its roots in the world of sports. This French brand was established in 1933 by the renowned tennis player René Lacoste and André Gillier. René Lacoste, famously known as “The Crocodile,” selected the crocodile logo for his brand; a symbol that is today one of the most recognizable logos globally. Lacoste initially began operations by manufacturing sportswear, particularly tennis shirts. These shirts, crafted from breathable fabrics and featuring a comfortable design, revolutionized athletic apparel.

Lacoste’s entry into the world of fragrances commenced in the 1960s. The brand’s first fragrance was introduced in 1968, a light and fresh eau de toilette created by the legendary perfumer Jean Patou. However, the true milestone occurred in 1984 with Lacoste Original, a fragrance featuring a fresh, sporty scent that was in perfect harmony with the brand’s spirit. Since then, Lacoste has produced over 50 different fragrances, many of which are inspired by an active and modern lifestyle.

The Lacoste Essential fragrance was launched in 2005 and quickly became one of the brand’s best-selling products. This fragrance was designed by skilled perfumers and is part of the Essential collection, which emphasizes freedom, energy, and nature. Essential is a symbol of the Lacoste lifestyle: simple, fresh, and vibrant. After nearly two decades, this fragrance remains popular and continues to be well-received in global markets, including Iran.